It's great to watch Google evolve as a company. I have one idea for Google that I think makes sense given their company mission, which is "to organize the world's information and make it universally accessible and useful." I'm always frustrated by the need to fill in my medical health history every time I go to a new doctor/dentist/optician. Wouldn't it be great if Google would allow me to fill in a medical history form that they store in their network, together with security settings that allow me to control who gets access to the information? In addition, they would provide a web services API that allowed vendors with security permission to access the information. This has several benefits: (1) Doctors, dentists, etc. could get up-to-date information without hassling new clients (2) Hospitals, especially emergency wards, could get the information even when the patient is unconcious (3) When the information gets updated, all vendors that subscribe to the service would get the latest information. The business model could also be simple and lucrative. Make it free for consumers to enter the information and have it stored, and charge vendors a modest yearly fee for access to the information. Let's say that the charge to a vendor is $1 per year to access a particular person's information. The cost to a particular doctor would be pretty small, and patients would soon be demanding that their vendors use this Google information service. The revenue to Google would be in the billions, according to my rough calculations. Of course, the same model could be applied to storage of a person's address (useful when moving), travel preferences (useful to travel companies), resumes (useful to companies that want to hire) etc. The fact that people are already trusting Google to store their mail (Gmail) means that their brand is already evolving to earn the public trust for this undertaking. And I don't see any other company around, including Microsoft, that has the brand and clout to be able to compete against this effort. What could be the name of this service? GMed perhaps? Or maybe something more generic like GVault (emphasising the storage and security aspects) or GShare (emphasising the information sharing aspects)?