Mac Feng Shui

I'm thinking of changing my home computer from a Windows PC to an Apple Mac, and shared this news with a friend tonight. We talked about the pros of cons of Apple versus Microsoft, and concluded that a major part of the Apple appeal is the elegance that its products bring to their surroundings.

We came up with an idea for what I think would be a cool Apple marketing campaign. The slogan would be something like "Mac Feng Shui".

Here's what the TV ad would be like:

A woman walks into a beautifully appointed loft-style apartment, complete with a minature Japanese garden. Clearly, the Feng Shui level of this place is ridiculously high. Then she unpacks a Windows-style PC and attempts to place it somewhere in the room that doesn't ruin its Feng Shui. Using time-lapse photography, you see that wherever she places the PC, it sticks out like a sore thumb and destroys the elegance of the room. Ultimately, she packs up the PC and sends it away. Next, you see her unpack an Apple Mac and place it on a glass desk in the room. Instantly, it fits harmoniously in with the environment, increasing its Feng Shui and bringing a peaceful smile to the woman's face.

I think this ad would highlight the true essence of the Apple brand as well as demonstrate the elegance of the Mac line of computers.

Mac Feng Shui. Think different.

Comments

[SBG/P]

I LOVE IT!!!!!!!! I am ready to purchase a Mac Feng Shui. I totally and 1000% agree with you that the thought of cables, and laptops, and electronic equipment just ruins a place. That is one of the dilemmas we are facing here in Miami. So let's get this Mac FS to market. :-)

[Bill Eisenhauer]

Hey There,

I agree with the ad campaign, but wanted to comment on your switch.

I was a long-time PC user, but switched this year. It started with an iPod and then a friend urged me to get a PowerBook G4. I have loved it and its been a great development box. Great UI, proven underlying OS. Its just solid. I've also added the Shuffle to the list. Its awesome as well. Apple knows elegance for sure.

My faith in Apple was reaffirmed this past weekend when I seeked out their retail store. I had abused my iPod through all my 3-mile jogs and it finally quit on me. They replaced it no-questions-asked for $32. I was really pleased. And the store itself was cool. People were enthusiastic and it just had this cool persona to it.

Now if I could just convince my workplace that developing on an Apple PowerBook would be to their benefit! Anyway, hope you enjoy the switch if you decide to go through with it.

Bill