Changing Room Voyeurism

If you've ever wondered what it would be like to see someone dance around in their underwear while changing into some new clothes from the Gap, then click here.

I'm not really sure what the point of this ad is; maybe it's in the same vein as the Wendy's Subservient Chicken campaign? It's fun, but doesn't really convey much about Gap products.

Comments

[Steve Shu]

Confused? Sometimes it means that the ad or commercial is targeted at the other sex ...

Gap used to have some commercials that depicted a woman's silouette from a bathroom stall suddenly animating, dropping down to the floor, and then start dancing around. The purpose, as I understood from marketing classes, was to depict feelings of liberation for wearing jeans.